Remember the 3 golden words of the big world of web - CONTENT IS KING
In the process of mastering stylish graphic designs, CSS and web languages, many web-designers forget the basic rules of the web and ignore content. Content is what will bring in the visitors. No design however wonderful or no format however beautiful can bring in the visitors if the content is not up to the mark. Simply stated, your visitors are at your website to get information.
Users use search engine to find you-Recent research has shown that around 90% of users have a search engine website as their homepage, and thus use it for most of the things they do on the internet. So, most of your users are likely to reach your site through a search engine. Most of these people would be looking for information on some or the other thing. There's a reason why the internet is referred to as the 'information superhighway'. Search engines will throw up your site in the search results list on the basis of the content and not the design.
Relevant and Informative Articles-So, if your site is into selling products, you should provide informative articles about your product for your potential customers. If you can build a larger group of people reading your articles, the more sales conversions you're going to get. If you provide your readers with relevant and well-written information, you instantly create the kind of loyalty that no number of advertising dollars can buy.
Some followers of 'Search Engine Optimization' never seem to realize this: you cannot fake good content. You may fool the search engine results by having a x number of keywords but not the visitors they’ll bring in.
Writing is not your cup of tea- Many people claim that writing is not their cup of tea and they seldom find time to write good articles. Yes, I agree that writing is time consuming. But what you must know is that there are many ways to solve this problem, such as hiring a freelance writer to do some of the work for you or buying content from people who resell it. There are even sites offering content for free in exchange for a link back to them at the bottom of the article, although you need to be careful about reviewing the quality of content offered through this route. And once you have got good content, don’t forget to update your content regularly. This is very important not just from a search engine perspective but also to get repeat audiences.
Content can get Cash too- Believe me, it’s very much possible to make good money from quality content and you need not have to sell products to make money. You can consider Google Adsense for this purpose. A good content can bring in the visitors while a good design can help that visitor stay on your site and come again.
Images would form an integral part of any web-design. And knowing the image formats would help you. Many people save pictures in Windows' default BMP (bitmap) format, but the files it creates are simply much too large to put on a website – they'd take about a minute for visitors to download and use up all your bandwidth in the process. So what are the other options or image format types available? Remember, when you upload pictures on the web, you must consider the trade-off between image quality and speed: the smaller the file, the faster its going to upload but it might not look that great.
GIF- GIF stands for Graphics Interchange Format, and was the first image format used on the web. It was invented by CompuServe in 1987, updated in 1989. IF has certain limitations-Images stored in GIF format can only use a maximum of 256 colors, which makes things like photographs and logos look unattractive. GIF’s are popular mainly because it is the first image format to be used and produces very small files (in KBs). Also note that this is the only image format that allows you to create small animations.
JPEG- JPEG was designed by the Joint Photographic Experts Group, which gives it the name. It was designed as a format suitable for storing high-quality photographs at low file sizes – file sizes small enough to put on the web. Today, the format is supported in almost all web browsers. The most important feature of JPEG is the lossy compression. The word 'lossy' means that data is lost from the picture when it is saved at smaller file sizes. Image-editing softwares would allow you to choose how much compression you want, from none (highest quality, large file size) to 100% (very small files, poor quality). If you do use JPEG for your website, then I would recommended that you turn compression off altogether, or use a maximum of about 25%.
PNG- PNG stands for Portable Network Graphics, and is the latest web image format in widespread use. It was designed as a replacement for the outdated GIF format, allowing files to use millions of colours instead of only 256. PNG files have smaller file sizes than GIFs, although they are often larger than JPEGs, since PNG compression is lossless (never loses any image quality).
Image format conversion- I would suggest that you use either JPEG format (for photos) or PNG format (for less complicated graphics). A good image editor should be able to convert from any format to the other easily. In Paint Shop Pro, for example, you simply open your images and save them again using whatever format you want – you can even run the 'Batch Converter', which will convert a whole folder full of files all at once. If you don't have an image editing program, there are plenty of free image converters that will convert the image formats for you.
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